The Championship Sales System

Give your team the exact plays, daily accountability, and video training that championship dealerships run — built by GMs, for GMs.

<3 min
Internet Response
50%+
Phone Appt Rate
100%
Test Drive Goal
5–8
Units / Week
The System

Run the 3 Plays
Every Day

Today's car buyer moves across every channel before deciding. Master all three plays and you control every conversation — from first click to keys in hand.

The Rule Run all 3 plays every day. No exceptions. Your Daily Scorecard tracks execution across all three channels and holds the team accountable.
Play 1 of 3
💻
Internet 4 × 4
Digital / Online Leads

4 touch points per day for 4 consecutive days. Call within 3 minutes. Text. Email. Follow up. Speed-to-contact is the single most important factor in converting an Internet lead.

<3 min Response
Time Target
Play 2 of 3
📞
Phone Pop 5
Inbound Phone Calls

A proven 5-question script that converts every inbound call into a confirmed showroom appointment. The customer already called — they're already interested.

50%+ Appointment
Set Rate
Play 3 of 3
🚗
Showroom Play
Walk-In / Appointment

A 7-step process with one golden rule: Test Drive Before the Write-Up. Customers who test drive are 3× more likely to buy. Numbers are just the paperwork.

100% Test Drive
Rate Goal
Weekly Performance Targets
16+
Internet Leads
Contacted
10+
Phone Appts
Set
10+
Test Drives
Conducted
15+
Total Appts
Set
5–8
Vehicles
Sold
50%+
Appt-to-Sale
Rate
The Program

Everything the Team Needs
to Win Every Day

01

The Play Book

A custom, dealership-branded printed and digital playbook covering all 3 plays, the Manager Game Plan, Appointment Excellence, and the Daily Scorecard.

02

Video Courses

Short, focused video modules for every section of the playbook. Salespeople learn at their own pace. Managers track completion and certifications on the WLA platform.

03

Daily Accountability

The Daily Scorecard tracks every play, every day. Managers review it at check-in. The numbers don't lie — consistent execution is what builds champions.

Client Results

Dealerships Running
the Plays

Toyota of San Bernardino — Active Client

"The Internet 4×4 alone changed the way our team responds to leads. Response time went from hours to minutes — and our appointment set rate climbed immediately. This playbook runs the whole floor."

🏆
Toyota of San Bernardino
GM · Internet Sales Manager

"Before the playbook, everyone was doing it their own way. Now there's one system, one language, and one scorecard. My managers finally have a tool that holds the team accountable every single day."

📋
Toyota of San Bernardino
Sales Manager

Your dealership could be next. Get your playbook →

Get Started

Get Your
Play Book

Tell us about your dealership and we'll reach out to build your custom playbook, scorecard, and training program.

Request Your Playbook

We'll set up your dealership's custom program — branded playbook, video courses, and daily accountability scorecard.

No spam. No cold calls. We'll reach out within 1 business day to discuss your dealership's program.

Existing Clients

Access your dealership's materials below
📖
Digital Play Book

Access the full interactive playbook with all 3 plays, manager sections, and the live daily scorecard.

🎬
Video Courses

Short training modules for each play and system section. Track your progress and earn your WLA certifications.

📊
Daily Scorecard

Your daily accountability report card. Track plays, activity, and weekly performance targets in real time.